Meet Our Team

Peter Cheng, Senior Associate

(925) 934-8712
pcheng@adeusa.com

Expertise:

  • Downtown revitalization
  • Market and feasibility analysis
  • Economic impact analysis
  • Economic base and cluster analysis
  • Survey research
  • Input-output modeling
  • Graphic design
  • Statistical analysis

Projects:

  • Delano Marketplace EB-5
  • Capitola 41st Avenue Corridor Economic Development/Mixed Use Revitalization Study
  • San Joaquin Partnership Economic Impact Studies
  • Fresno EDC Program Analysis

Qualities that clients value:

Adaptability to different situations and topics. Always seeking to redefine the questions in ways that are most relevant to client needs. Willingness to share insights, identify new approaches and techniques, and do any task necessary on a given project. Dedication to producing relevant work that meets the client's needs.

What drives Peter:

Seeing the possibilities in a community and identifying ways that they can realize their potential. Seeing how ongoing changes will potentially affect our clients, and applying the information needed to adapt to these changes.

Success story:

The City of Cerritos economic development strategic plan presented some unique challenges that we had not previously encountered in this type of project. We worked collaboratively with city staff and community members to come up with solutions in response to these challenges. Those findings have since been put to work in the community.

What's ahead:

I'm working towards my Certified Economic Developer (CEcD) certification. Once I complete my certification, then it's onto the next challenge.

Education:

  • Master of City Planning, University of California, Berkeley
  • B.A. in Sociology, University of California, Los Angeles

Professional Affiliations:

  • International Economic Development Council (IEDC)

Awards:

  • 2008 American Planning Association (APA) National Award for “Hard Won Victories”
    Newport Beach General Plan (Project Analyst)
  • 2007 International Economic Development Council (IEDC) Honorable Mention Award
    Northwest Food Processing Association, Food Processing Cluster Assessment & Roadmap (Project Analyst)
  • 2004 IEDC Promotional Award for Best Research Study
    West Wendover (Nevada) and Wendover (Utah) Economic Development Strategy and Annexation Study (Project Analyst)
  • 2001 American Economic Development Council (AEDC) Best of Show Award ED>Net California Community Colleges - Directions of the New Economy (Project Analyst)
  • 2000 APA Northern Section Award of Merit
    Gonzales Downtown Revitalization Plan (Project Manager)
  • 1999 AEDC Best of Show and Best of Class Awards
    Maricopa County (Arizona) Economic Development Implementation Plan (Project Analyst)